Content Marketing Manager, CeraVe

Shanghai, 中国 · 发布于28天前

职位详情

工作时间: 全职
地点: Shanghai, 中国

职位描述

About the Role Own a product line within brand's portfolio — turning brand strategy into launches, campaigns and consumer experiences that bring the brand to life in China. Key Responsibilities Campaign Execution • Lead the end-to-end execution of product launches and integrated marketing campaigns, from concept, positioning and creative briefing through to on-brand, on-time delivery • Manage the launch calendar and critical path across formula, packaging, regulatory and go-to-market workstreams, flagging risks early to management • Adapt global campaign assets (imagery, digital content, POS/retail materials) to ensure brand consistency with local market relevance Cross-Functional Collaboration • Partner with Digital, E-commerce and Sales teams to ensure seamless online and offline consumer journeys, from awareness to purchase • Coordinate with Retail and Education teams on counter/POS execution, training materials and in-store consumer experience • Work with external agencies to brief, review and deliver creative and media assets that meet brand and business objectives Performance Tracking • Monitor product performance, sales trends, market share and competitor activity, translating data into clear, actionable recommendations • Track and manage the marketing budget and sales forecast for your product line, optimizing spend allocation across channels • Prepare regular performance reviews and insight-driven presentations for management and cross-functional stakeholders We Are Looking For An energetic, analytical marketer with strong business acumen. Key skills include: • Brand Management & Product Launches expertise, with hands-on experience managing end-to-end launch timelines • Consumer Insights & Analytical Skills, able to turn data into sharp business recommendations • Digital Marketing knowledge across e-commerce and social/content platforms • Solid project management skills, comfortable managing multiple priorities and cross-functional timelines simultaneously • Strong communication skills in English and Mandarin, with the ability to engage effectively across diverse, multicultural stakeholders What You'll Bring • 3+ years in brand/product marketing, ideally in beauty, FMCG or related consumer industries • An entrepreneurial mindset — proactive, detail-oriented, and comfortable owning a product line end-to-end

关于 Maison

CeraVe (L'Oreal) 正在招聘 9 个职位，覆盖 5 个国家. 查看其全部职位

CeraVe的其他职位

(Sr.) Product Manager, CeraVeCeraVe · Shanghai, 中国

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