职位描述
“Whatever you do, whether for work or pleasure, do it with passion, live with passion.”
– Christian Dior
We are seeking a visionary Media Director to lead the media strategy for Christian Dior Couture (Fashion) in China. As a key member of the leadership team, you will orchestrate an integrated media ecosystem that elevates brand desirability for our iconic Fashion, Leather Goods, Watch & Jewelry categories. You will translate global vision into impactful local media plans, ensuring consistent luxury exposure and strengthening brand image in the Chinese market.
Job Title: Media Director
Department: Public Relations
Reports to: Senior Vice President Global Communication China
Job Description
1.Strategic Media Planning & Investment for Fashion Categories
• Develop and execute the annual media strategy for Christian Dior Couture, aligning with global brand direction and local business objectives.
• Lead media management for key categories including:
• Leather Goods: Driving desire and consideration for iconic and seasonal pieces.
• Ready-to-Wear: Supporting Men’s and Women’s seasonal fashion campaigns.
• Watch & Jewelry: Executing high impact launches for new collections.
• Manage the media budget in compliance with guidelines, optimizing allocation across digital (social, search, programmatic, video), print, OOH, and experiential channels to maximize ROI and brand equity.
2.Media Communication Execution
• Lead media communication and rollout plans for major image events in China (e.g., runway shows, exhibitions), ensuring maximum impact and exclusivity.
• Work closely with Central Media team to develop yearly China media strategies, co-create creative assets, and secure premium media partnerships that increase media value while adhering to global brand guidelines.
• Collaborate closely with E-commerce and CRM teams to create seamless omnichannel journeys, from awareness to conversion and retention.
3.Agency & Partner Management
• Serve as the primary point of contact for global and local media agencies, negotiating contracts, setting KPIs, and ensuring high-quality delivery.
• Conduct regular performance reviews and ensure agency accountability against agreed-upon objectives.
• Identify and test new media platforms and formats to maintain Dior’s competitive advantage in the fast-evolving luxury fashion landscape.
4.Data-Driven Insights & Team Leadership
• Utilize media monitoring and market insights to evaluate the effectiveness of brand media campaigns on sentiment, reach, and desirability.
• Collaborate with internal analytics teams to understand audience behavior and optimize media mix efficiency.
• Build, mentor, and inspire a high-performing internal media team, fostering a culture of excellence, collaboration, and continuous learning.
• Present regular reporting and strategic recommendations to senior leadership, highlighting successes, learnings, and optimization opportunities.
Qualifications & Experience
1.15+ years of experience in media or communications, with a strong focus on luxury brands or fashion, including proven experience in leading and managing a team.
2.Strong network of key media contacts within the luxury fashion industry.
3.Strong interpersonal, communication, organizational and management skills, with the ability to thrive in a fast-paced environment.
4.Strategic thinker with the ability to align media initiatives with broader business objectives.
5.Fluent in Mandarin and English is required
-------------------------------------------
“Whatever you do, whether for work or pleasure, do it with passion, live with passion.”
– Christian Dior
We are seeking a visionary Media Director to lead the media strategy for Christian Dior Couture (Fashion) in China. As a key member of the leadership team, you will orchestrate an integrated media ecosystem that elevates brand desirability for our iconic Fashion, Leather Goods, Watch & Jewelry categories. You will translate global vision into impactful local media plans, ensuring consistent luxury exposure and strengthening brand image in the Chinese market.
Job Title: Media Director
Department: Public Relations
Reports to: Senior Vice President Global Communication China
Job Description
1.Strategic Media Planning & Investment for Fashion Categories
• Develop and execute the annual media strategy for Christian Dior Couture, aligning with global brand direction and local business objectives.
• Lead media management for key categories including:
• Leather Goods: Driving desire and consideration for iconic and seasonal pieces.
• Ready-to-Wear: Supporting Men’s and Women’s seasonal fashion campaigns.
• Watch & Jewelry: Executing high impact launches for new collections.
• Manage the media budget in compliance with guidelines, optimizing allocation across digital (social, search, programmatic, video), print, OOH, and experiential channels to maximize ROI and brand equity.
2.Media Communication Execution
• Lead media communication and rollout plans for major image events in China (e.g., runway shows, exhibitions), ensuring maximum impact and exclusivity.
• Work closely with Central Media team to develop yearly China media strategies, co-create creative assets, and secure premium media partnerships that increase media value while adhering to global brand guidelines.
• Collaborate closely with E-commerce and CRM teams to create seamless omnichannel journeys, from awareness to conversion and retention.
3.Agency & Partner Management
• Serve as the primary point of contact for global and local media agencies, negotiating contracts, setting KPIs, and ensuring high-quality delivery.
• Conduct regular performance reviews and ensure agency accountability against agreed-upon objectives.
• Identify and test new media platforms and formats to maintain Dior’s competitive advantage in the fast-evolving luxury fashion landscape.
4.Data-Driven Insights & Team Leadership
• Utilize media monitoring and market insights to evaluate the effectiveness of brand media campaigns on sentiment, reach, and desirability.
• Collaborate with internal analytics teams to understand audience behavior and optimize media mix efficiency.
• Build, mentor, and inspire a high-performing internal media team, fostering a culture of excellence, collaboration, and continuous learning.
• Present regular reporting and strategic recommendations to senior leadership, highlighting successes, learnings, and optimization opportunities.
Qualifications & Experience
1.15+ years of experience in media or communications, with a strong focus on luxury brands or fashion, including proven experience in leading and managing a team.
2.Strong network of key media contacts within the luxury fashion industry.
3.Strong interpersonal, communication, organizational and management skills, with the ability to thrive in a fast-paced environment.
4.Strategic thinker with the ability to align media initiatives with broader business objectives.
5.Fluent in Mandarin and English is required
